Adding Depth to the 8 Golden Rules of Interface Design (Shneiderman's rules for design)

Ben Shneiderman, the founding director of the Human-Computer Interaction Laboratory, focuses on the studies of information and visualization. His "Eight Golden Rules of Interface Design" is a guide to the principles of good interface design and information modeling.

His rules are self explanatory and practical.

1. Strive for consistency.
2. Enable frequent users to use shortcuts.
3. Offer informative feedback.
4. Design dialog to yield closure.
5. Offer simple error handling.
6. Permit easy reversal of actions.
7. Support internal locus of control.
8. Reduce short-term memory load.

In addition to these design principles, consider the following as well.

9. Match context and content to users.
10. Communicate the brand through information and visual design.
11. Map the information architecture to the branding assets.
12. Market content.
13. Culturally identify and map the users to its design.

Match context and content to users.
Every scenario driven design will have a context that supports the content. This should be mapped to the users who will be using it.

Communicate the brand through information and visual design.
The brand and its identity should be communicated in terms of what it is trying to do. Users will identify this through the information and the visual design.

Map the interface design to the branding assets.
The interface defines the layout and the hierarchy of content. This represents the taxonomy and the assets that the brand holds.

Market content.
Marketing content with what is being sold and what is being showcased is essential in terms of a) selling content b) selling products or services.

Culturally identify and map users to the design.
Through ethnographic/cultural studies, the context of the users are determined which helps identify and implement their behavior and the cultural nuances that exist.

Further thoughts? Add on.